Music Business

Head banging at Paid Live Streaming Concerts: The ‘New Normal’ post Covid-19

These days when you scroll through your feed on social media, you cannot help but notice the number of musicians and DJ’s who are Live Streaming mini-concerts. Over the Easter weekend, my family and I tuned in to watch Andrea Bocelli perform live at Duomo di Milano. Two and a half million people joined the stream to watch the 25-minute live performance. Within 24 hours, the performance had been viewed over 30 million times.